This is the last but one report about the key concepts of the campaign “Choose the original – Choose success” promoted by Eumabois – the European federation grouping the leading national Associations representing the manufacturers of machines and accessories for woodworking – to safeguard original products.
With this initiative in the two-year period 2009-2010, Eumabois has put a strong accent on the basic conditions to build the success of quality products, tools that are not created by mere imitation or competition exclusively based on price, but rather the result of capacity, experience, reliability... Behind a product that combines research, innovation, problem-solving capacity and machining skills, there is an accurate "recipe", a mixture of elements that make the real difference, the gap between creators and imitators, between those who make quality and those who follow far behind.
As already mentioned in previous publications, “originality” is a complex concept, it’s the final result of different elements that – all together – allow a manufacturer to offer a product that will achieve reliable results, in terms of final product quality, but also safety, industrial costs, planning, process management.
Therefore, Eumabois, on behalf of European woodworking technology manufacturers, has decided to launch a communication campaign to promote the values that characterize a quality tool or machine. A campaign in seven stages (quality, hi-tech, know-how, reliability, safety, efficiency, experience) that represent the best “business card” for all companies offering original solutions.

The concept we are illustrating in this document is experience. It’s a key concept, strictly related to know-how, because experience is the process that allows to preserve your know-how, to store it in your memory so that each project is not just a single event, but a tile of a mosaic, a step along the way, an episode of continuous growth.
Sometimes the success of a company comes from a stroke of genius, a single product. But such fortune would be short-lasting if that intuition is not turned into the pillar of a construction, if it is not converted to experience.
The woodworking industry keeps changing: each day we have to face new problems, define new products with reliable performance, durable and ensuring the best customer satisfaction. We have to create goods that respond to fashion trends, changing tastes, new habits... Each day brings a new challenge, each day requires the application of skills to find new answers. It’s a continuous process that tightly connects the passing of time and the accumulation of solutions and answers. That’s the way a company creates its history, its experience, i.e. the capacity to make profit from what they have been able to understand, conceive, design and build.
This process provides companies with more and more powerful weapons, because the habit to tackle and solve problems, the capacity to transfer the identified answers and solutions into a sort of big book of hands-on experience and knowledge, means they have a repertoire of skills that allow to face any challenge with confidence and the certainty of success.
Designers, engineers, entrepreneurs become elements of a big common process that leads to what is probably the most valuable asset of a company: experience.

The German poet Christian Johann Heinrich Heine (Düsseldorf 1797, Paris 1856) wrote: “Experience is a good school, but the fees are high”. That’s true! As we have said, experience is a valuable resource, but collecting it, creating it and having it available is a long-term investment. If you just imitate, if you just pursue cost-based competition, if you focus on products that are not really comparable beyond appearance, definitely you have not invested, you have spent nothing to build your experience. European manufacturers have borne this cost, have made this investment and are now delivering the results to those who choose experience, quality, original products... success!
An expert is the opposite of an amateur; a person who has been going through events and episodes that have allowed him to acquire experience, to improve his knowledge in a specific area of human life. It's an interior growth, the difficult construction of a “load of knowledge” that turns into skills deriving from habit, involvement, constant commitment...


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