Eumabois

October 2010 - CHOOSE THE ORIGINAL - CHOOSE SUCCESS: EXPERIENCE

CHOOSE THE ORIGINAL - CHOOSE SUCCESS:
EXPERIENCE

This is the last but one report about the key concepts of the campaign “Choose the original – Choose success” promoted by Eumabois – the European federation grouping the leading national Associations representing the manufacturers of machines and accessories for woodworking – to safeguard original products.
With this initiative in the two-year period 2009-2010, Eumabois has put a strong accent on the basic conditions to build the success of quality products, tools that are not created by mere imitation or competition exclusively based on price, but rather the result of capacity, experience, reliability... Behind a product that combines research, innovation, problem-solving capacity and machining skills, there is an accurate "recipe", a mixture of elements that make the real difference, the gap between creators and imitators, between those who make quality and those who follow far behind.
As already mentioned in previous publications, “originality” is a complex concept, it’s the final result of different elements that – all together – allow a manufacturer to offer a product that will achieve reliable results, in terms of final product quality, but also safety, industrial costs, planning, process management.
Therefore, Eumabois, on behalf of European woodworking technology manufacturers, has decided to launch a communication campaign to promote the values that characterize a quality tool or machine. A campaign in seven stages (quality, hi-tech, know-how, reliability, safety, efficiency, experience) that represent the best “business card” for all companies offering original solutions.

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